Moore Consulting


Branding Through Planning

Bringing Alumni Up To Date




Magazine Writing



Media Relations

Writing Samples


Challenge: Berry College in western Georgia had evolved over the decades from a vocational school for poor students to a small liberal arts school with an excellent reputation. But the perception of alumni, who felt disconnected from the school, and many in the business and foundation communities had not kept up. A $100 million fund-raising campaign made closing the gap essential.

Solution: Jana helped devise a communications plan that developed new messages for the college while putting the emphasis on people — the students and faculty — in all communications. Jana’s recommendations included Web site changes, events to focus on the college’s 100th anniversary, post cards highlighting honors the school received and an electronic newsletter, all within the college’s budget.

Results: The e-newsletter became a model of viral marketing, with alumnus spreading it to friends; media hits increased significantly; and the school’s public relations department was honored by the Council for Advancement and Support of Education.



Newsletter for Friends’ Central to generate support, donations for new athletic center


2208 St. Albans Street

Philadelphia, PA 19146

Winning Support

Challenge: F
riends’ Central, a highly regarded Quaker school in suburban Philadelphia, was preparing to break ground on a high school athletic center but few in the school’s community, including students, knew about the plans in detail. Central also needed to reach out to neighbors leery about increased traffic and to donors.

Solution: Jana devised a communications plan that called for a newsletter explaining the need for the center and the importance of sports; presentation materials for fund raising; a T-shirt to hand out at the groundbreaking; and billboards for the school’s two campus to build enthusiasm among students and teachers. A slogan Jana wrote and a bold, colorful look designed by Dyad Communications tied all the elements together.

Results: The school raised enough money to add an indoor pool to the plans, enthusiasm built among students, teachers and parents, and neighborhood opposition disappeared.

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